News Corp. COO: 'Scarcity' key to Online advertising (CNET via Yahoo! News)
HALF MOON BAY, Calif.--For Internet publishers to make the big money from online advertising, they need to manufacture a little scarcity, much like the television business.

Earnings: Hi-Media Sees Online Advertising Market Slowdown; Could It Spread? (CBS News)
Could the impending advertising recession actually spread to online? Though many in web ads and publishing confidently predict a continuing "big flood of money coming out of traditional media" (that's FT.com's MD, speaking to me last month), French online advertising and publishing group Hi-Media says there is, in fact, an "online advertising market slowdown".

News Corp. COO: 'Scarcity' key to online advertising (CNET)
News Corp.'s Peter Chernin says that premium Internet video will help Internet publishers create scarcity in a sea of online ad inventory. What that means: more money.

Slowdown in online advertising hits Yahoo (International Herald Tribune)
Yahoo said that its revenue in the second quarter grew a sluggish 6 percent from the same period a year earlier as net income dropped by 19 percent.

AdEx Media Acquires Online Advertising Technology Business (Marketwire via Yahoo! Finance)
AdEx Media, Inc., a leading performance driven online marketing company, today announced a move in line with its growth strategy with the acquisition of the core business assets of VibrantAds, LLC, a California limited liability company.

Epic Advertising Selected by AlwaysOn as an AO Global 250 Winner (Centre Daily Times)
Epic Advertising (www.EpicAdvertising.com), the New York online performance marketing company, today announced that it has been chosen by AlwaysOn as one of the AO Global 250 Winners. Inclusion in the AO Global 250 signifies major developments in the creation of new business opportunities in the global technology industries. Epic Advertising was specially selected by the AlwaysOn editorial ...

Daily Mail Sales Rise 5%; Economy Hurts Advertising (Update2) (Bloomberg.com)
July 23 (Bloomberg) -- Daily Mail and General Trust Plc , the publisher of Britain's Daily Mail newspaper, reported a 5 percent increase in third-quarter sales as growth in tradeshows and conferences made up for a decline in advertising revenue.

Over 50% of US Population Watches Video Online - Are You Missing the Advertising Opportunity? (Centre Daily Times)
It is projected that US marketers will spend over $4.3 billion to reach the online video audience in 2011, citing the high engagement factor and the Internet's superior tracking and targeting capabilities as a valuable revenue stream and a highly accountable method for advertisers to sway target audiences.

Epic Advertising Selected by AlwaysOn as an AO Global 250 Winner (Business Wire via Yahoo! Finance)
NEW YORK----Epic Advertising , the New York online performance marketing company, today announced that it has been chosen by AlwaysOn as one of the AO Global 250 Winners. Inclusion in the AO Global 250 signifies major developments in the creation of new business opportunities in the global technology industries.

Yahoo profits fall amid company turmoil (San Francisco Chronicle)
Buffeted by a souring economy and Microsoft Corp.'s failed courtship, Yahoo Inc. said that second-quarter profits fell 18 percent. The results highlight the slowdown in the U.S. online advertising industry and keep the pressure on the Sunnyvale Web portal's...