Charisma Brands, a leading collectible gifts and doll manufacturer, challenged Zinc Solutions to fully re-design its website to accommodate e-commerce, while preserving the brand’s equity and supporting multiple and diverse branded product lines by appealing to their equally unique audience categories.

Zinc Solutions developed a multi-tier strategy that involved: anchoring the site’s visual language to the style of online communities inhabited by their consumers; imaginatively utilizing existing rich Charisma Brands content assets; providing a social-shopping component so users could share, save and review products; and offering multiple, intuitive ways to browse and buy.

The total solution required seamless, real time integration into Microsoft Dynamics GP, Great Plains. Zinc Solutions built the Microsoft Dynamics GP backend platform, and developed a custom .NET ecommerce solutions that leveraged the business usage of Great Plains. Learn more about the Microsoft GP implementation.

The CharismaBrands.com re-launch resulted in an immediate and sustained 160% increase in site objectives, generated an overwhelmingly enthusiastic consumer response and established a powerful, autonomous e-commerce platform that would form the core of their interactive sales and branding efforts.