Insight
U.S. Borax sought out Zinc Solutions because it wanted to set a new business standard for communicating with its customers around the globe. The company wanted to simplify the complexity their customers experienced with finding information about U.S. Borax, evaluation of its products and finding local purchase channels. A key challenge was to strengthen the U.S. Borax brand at every level of interaction, and to organize information about the company in an easily accessible, easily understandable manner for customers across the globe.

Actions
Arrange information intuitively. Zinc helped U.S. Borax create an information architecture that gives visitors from all over the world simple, seamless access to its information regardless of language or cultural background. Allow client control. Zinc created a system that allows U.S. Borax to quickly and easily update the information that appears on its site, as well as a template model that standardizes the categorization of company-wide information. Create an enticing visual design. The graphic appearance of the U.S. Borax brand and Web presence creates a distinctive, cohesive look and feel.

Results
The fruits of Zinc's labor gave U.S. Borax a Web presence that delivers its brand more clearly, organizes information more intuitively and transfers knowledge and information succinctly to online visitors. U.S. Borax's value proposition is delivered with style and substance.