Background
Huntington Beach based Foose Design is
the headquarters where legendary automotive designer and builder Chip Foose creates
magic. Chip is known around the world for producing the very best hot rods and
custom cars known to man. His talents have made him the youngest man ever inducted
into the Hot Rod Hall of Fame, and brought major car manufactures seeking his
expertise, such as Ford, Chevy, Toyota, and VW. Most recently, Chip’s artistry
has brought him to
worldwide television as a regular on Discovery/TLC’s Overhaulin, and Rides.
Although you’d never hear it from Chip, he has an enormous international
fan base, and they are hungry to own a piece of Chip’s greatness whether
it be a million dollar custom Hot Rod, a set of his personally designed alloy
wheels, Foose designed apparel, or even
prints of his visionary sketches. What better way to make these products available
to fans then through a web site that equals the quality of Chip’s designs
Actions
Chip Foose and ZINC Solutions partnered to develop and operate a new and expanded
e-commerce store located at Chipfoose.com
ZINC developed and operates the Chip Foose online presence and is responsible
for all facets of the ecommerce business, including Web site design, ecommerce
development, product design, merchandising, order processing, fulfillment,
inventory, and customer
service.
The new Foose site features a comprehensive selection of automotive-related
merchandise, including apparel, artwork, hats and accessories. The online store
represents an expansion to Foose Design’s current retail business into
a new distribution channel.
“Chip has developed an avid fan base by creating incredible cars that
cannot be matched. Our goal is to develop a website and merchandise with the
same appeal," said Sean Leonard, Creative Director, ZINC Solutions. "ZINC
Solutions understands the strength of the Foose brand and the range of products
that make sense for Chip’s
audience."
Results
The website and online store launched in the first quarter of 2004 to immediate
success. Chipfoose.com has become the ultimate in one-stop shopping for Foose
fans,” Foose fans wanted more, so we’re giving them more. Sales have
far exceeded their
expectations, and as a result Chip Foose, Foose Design President, expressed
enthusiasm for the partnership, noting that, "Our relationship with ZINC
has benefited us in several important ways. First, it opens a new avenue for
extending the reach of our brand. Additionally, this partnership greatly improves
the merchandising and e-commerce success of our company, And finally," Foose
concluded, "in addition to making our official line of apparel and other
automotive related products available to a much wider public, our internet presence
will provide a fantastic communication channel for our current customers and
fans."
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