Background
Founded in 1957, Downey Savings has made a firm commitment to the technological advancements that have since permeated the banking and finance sector worldwide. Its first Web presence launched in 1996 and gave customers the opportunity to log on for various extended service offerings. As the Web and other technologies have evolved since then, Downey Savings has acted to maintain its own high standards of service, access, usability, valuable content and market penetration.
Insight
Downey Savings sought to develop a more extensive Web presence that, among other upgrades, offered a functional, user-friendly auto loan application. The company chose to create a partnership with Zinc Solutions in part because it
was intent upon beating other regional institutions to market with this offering.
Actions
Create a solution. Leveraging Downey Savings' existing brand identity, Zinc Solutions designed a new user interface for the company's Web site, including a highly intuitive navigational layout. Key to the new design was making the Online Auto Loan link significantly more visible than it had been in previous iterations of the site. The new Web interface also enabled Downey Savings' online customers to enjoy a more convenient experience. Implement cutting-edge
technology. In a sector where information changes daily, enriching a site with scalable, secure, efficient technology was absolutely essential. Zinc made use of breakthrough technologies to satisfy this need, ensuring that the thousands of customers who log on to Downey Savings' Web site each day can do so with the knowledge that the information they send and receive is secure and up-to-date.
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