Insight
E InvestmentBank is a powerful force in the arena of online investing. E InvestmentBank realized that it needed to use digital delivery to provide critical investing opportunities to its customers. Zinc worked with the E InvestmentBank team to determine strategy, objectives, and design guidelines for the design of einvestmentbank.com as well as for individual sections and features. This effort led to the development of a consistent user experience that more clearly communicates E InvestmentBank's diverse products and service offerings and highlights E InvestmentBank's brand characteristics.

Actions
Zinc developed other features, including the E InvestmentBank Administrative intranet and has designed the EIB Online Research. E InvestmentBank Offering Center, one of the premier features accessible via the E InvestmentBank home page, allows users to review EIB's current offerings and invest accordingly. The Instant Online Application streamlines E InvestmentBank's application functions and allows customers immediate access to investment opportunities and their account information in an online setting. Zinc is continually working to improve the organization of the EIB content, optimize, the navigation, enhance its functionality, and create a more compelling user experience that is consistent and strongly represents E InvestmentBank's online brand positioning.

Results
Zinc Solutions' efforts allow E InvestmentBank to attain and better service online customer accounts viadigital technology streamlines E InvestmentBank's business functions, presents services and tools that educate and empower E InvestmentBank's customers.