Background
Overhaulin', TLC's hit automotive extreme make over show, and ZINC Solutions
have partnered inorder to allow fans of the TV show to purchase merchandise
online. Inspired by television's most exciting and desired custom build outs,
the store, which is now Overhaulin's website - www.overhaulin.com - allows
visitors to purchase products ranging from T-Shirts to hats, and other
automotive inspired products.
Actions
As part of the alliance, ZINC Solutions will develop and operate the e-commerce
store for Overhaulin' and handle all facets of web design, ecommerce
development, order processing, customer service, product fulfillment, and
merchandising. The agreement represents Overhaulin's initial foray into
e-commerce. Visitors logging onto Overhaulin's website can access the online
store and view an array of automotive inspired items, all of which are
consistent with the network's programming mix of weekly shows.
Additionally, customers will also have access to Overhaulin branded products
such as Overhaulin DVDs as well as Overhaulin branded posters, mouse pads and
other merchandise. Various items will be promoted on-air on Overhaulin
throughout show and several of the products will be sold exclusively at the
website.
"The creation of an online store offering products inspired by great TV is the
best way to take the Overhaulin' brand to the next level," explains Bud
Brutsman, Overhaulin' Executive Producer, "Partnering with ZINC Solutions
allowed us to express the Overhaulin' brand online and on the air through
merchandise that celebrates the incredible work being done."
Jim Zaslaw of ZINC Solutions, commented, "Overhaulin is the premier
home for automotive enthusiasts and boasts an extremely loyal audience.
Overhaulin's popular shows, coupled with consumer demand for products inspired
by award winning cars, is a perfect fit, and we believe this translates into an
extremely viable e-commerce business, especially for those items which are not
readily available in stores."
Results
"We have developed an avid fan base by creating unique programming that cannot
be found on any other network. Our goal is to develop merchandise with the same
appeal," said Cynthia Whorton, Corporate Strategy, Overhaulin'. "ZINC Solutions
understands the strength of our brand and the range of products that make sense
for Overhaulin's audience, and their solutions succeed in supporting our fans
impulse to buy Overhaulin' branded merchandise"products available to a much
wider public, our internet presence will provide a fantastic communication
channel for our current customers and fans."
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