Background
Jesse started his own bike business, West Coast Choppers, in 1989, operating out of his mom's garage. This builder of bikes for the stars has come a long way since then! A leading manufacturer of "one of a kind" custom motorcycles, WCC demands the latest in cutting edge design and interactivity from its Web site. Its latest revision was no
different, as West Coast Choppers asked ZINC Solutions to add its entire catalog to the site, with e-commerce support for product lines. West Coast Choppers also wanted to further establish the site as the essential destination for biking enthusiasts - one that
captures (and fosters) the unique culture.
Actions
ZINC designed westcoastchoppers.com from the fan's perspective, expanding
on a bold visual style that accentuates West Coast Choppers' photographic
intensity. The site showcases recently completed bikes and customized
cars along with meaningful commentary for each project. Also represented,
is
the entire West Coast Choppers apparel catalog. Visitors can access and
purchase any product within two clicks. The core of WCC's business though,
is aftermarket parts. The parts section includes frames, fenders and
accessories to customize any bike. Enthusiasts can join the WCC Fan Club
to view additional "behind the scenes" info. Because West Coast Choppers'
audience expects the unexpected, ZINC pushed the design envelope; carefully
balancing
emotional and functional elements by combining powerful core imagery with
the immediacy of online shopping. The site is also flexible, allowing for
a 35-percent increase in content each year. In Dec. 1999 the Discovery
Channel aired a one
hour special on West Coast Choppers entitled "Motorcycle Mania" providing
Jesse and WCC widespread recognition and his biggest audience to date. The
success of the first show has led to the filming of a 2nd installment of
the special, "Motorcycle Mania 2" -
timed to premier on Jan 13, 2002 simultaneously with the launch of the reinvented
westcoastchoppers.com web site for an integrated brand campaign.
Results
ZINC Solutions delivered a site that brings the West Coast Choppers brand to
users around the world. The site has won a number of awards over the years, and
continues to push the lines of form and functionality. The first site launched
to great responses from
consumers, visitors, media, and the client.
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