Measurement and Analytics
At ZINC we take every opportunity to leverage the Web's valuable ability to preserve site visitors' footprints. This vast store of anonymous data is often worth as much as any questionnaire survey, and certainly is more insightful than plain purchase data.
We use visitor data internally in all our services, for example:
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In Managed Services and Hosting, we use traffic data to predict
server load and to
troubleshoot. |
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In Application Development, we use models of behavior to
determine optimum database architectures. |
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In Information Design, we make sure navigation and content
relationships reflect behavior, and we also ensure that the site details
will produce the best possible log file data once the site is live. |
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In Creative Design, we use data to check for evidence of
usability and appeal. |
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In Merchandising, we examine browsing and buying of individual
products and product groupings to make suggestions about product mix, position,
display, and even pricing. |
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In Marketing, we use data to help guide campaigns as well
as maximize other sources of high-quality site visitors. |
At the same time, we influence the operations of these same services to get the best possible data. We have rigorous standards for site development and hosting that facilitate data collection without interfering with design or performance.
All this adds up to top quality sites and top-notch data.
Happily, our clients tend to like good data too, so we offer best-in-class reporting and consultant-level analysis for their use.
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